PRIVACY POLICY

Effective Date: 18/09/2025

Shades of LDN LTD (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains how we collect, use, and store your personal data when you interact with us via www.shadesofldn.com, Shopify, TikTok Shop, Meta platforms, or other services we use.

Information We Collect

We may collect the following personal data:

  • Contact details (e.g. name, email, postal address, phone number) when you place an order or subscribe.
  • Order and payment details when you make a purchase.
  • Usage data from your interaction with our site (cookies, pixels, analytics).

How We Use Your Data

We process your data to:

  • Process and deliver your orders (contract).
  • Provide customer service and respond to enquiries (contract / legitimate interest).
  • Send updates and promotional content if you’ve opted in (consent).
  • Improve our website and marketing through analytics and advertising (legitimate interest / consent).
  • Comply with legal obligations, such as tax and accounting.

Lawful Basis for Processing

  • Contract – when we need your data to fulfil an order.
  • Consent – when you sign up for marketing emails or accept cookies.
  • Legal obligation – when we keep records for tax/accounting.
  • Legitimate interest – when we use data to improve services, prevent fraud, or personalise marketing.

Sharing Your Data

We do not sell your data. We may share it with trusted service providers such as:

  • Shopify (eCommerce platform)
  • TikTok Shop
  • Meta (Facebook/Instagram) and TikTok (for advertising)
  • Payment providers and couriers (to process and deliver orders)
  • Email marketing tools (e.g. Klaviyo, Mailchimp)

Some of these providers may process your data outside the UK/EEA. In such cases, we rely on legal safeguards (e.g. Standard Contractual Clauses) to protect your rights.

Cookies & Tracking

We use cookies, pixels, and similar technologies to analyse site traffic, improve your experience, and deliver personalised ads. You can manage or disable cookies through your browser settings.

Data Retention

  • Order records are kept for up to 7 years to comply with tax and accounting laws.
  • Marketing data is kept until you unsubscribe.
  • Analytics data is typically retained for up to 2 years.

    We only keep your data for as long as necessary for the purposes described above, unless a longer retention period is required by law.

Your Rights

Under UK GDPR, you have the right to:

  • Request access to the data we hold about you.
  • Correct inaccuracies in your data.
  • Request deletion (“right to be forgotten”).
  • Withdraw consent for marketing at any time.
  • Object to certain processing, such as direct marketing.

To exercise your rights, contact us at info@shadesofldn.com.

Children

Our site and services are not directed to children under 13, and we do not knowingly collect personal data from children. We also do not knowingly sell products to individuals under 18.

Contact Us

Shades of LDN LTD
Stevendale House, Primett Road, Stevenage, England, SG1 3EE
Company number: 11768623
Email: info@shadesofldn.com

Updates to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a new effective date. If significant changes are made, we may also notify you by email or a notice on our website.